This presentation developed by Dr. Jovana Grahovac and Dr.Ivana Danilov from the Faculty of Technology of Novi Sad University highlights the challenges and potential solutions for addressing gender equality in scientific careers, particularly within innovation and entrepreneurship in Serbia. It explores structural disparities such as the "glass ceiling," lower application rates of women for leadership roles, and the impact of family obligations on female scientists. Emphasizing the benefits of gender-balanced research teams, the presentation advocates for policy reforms, institutional support, and inclusive practices to foster equal participation and enhance innovation. The discussion also underscores the integration of gender perspectives in EU-funded research projects to drive systemic change and improve scientific outcomes.